Friday 17 January 2014

COP3 Evaluation & Statement of Intent

Evaluation








Statement of Intent
Withing this document is an explanation as to why my title changed from the original. 


Tuesday 14 January 2014

Bottled Website

In order to support the exhibition, it is important that I take note of the findings in the essya and develop a digitial presence. Having a website that sells the work will enable the artists to fully back the project and gives them cause to share it amongst their online community of followers. 






An endless scroll format gives n element of fluidity and ease of browsing. I have limited the amount of body copy on the website as I want the artwork to have as much impact on screen as possible. When the user hovers over each print, information about the artist is revealed.


This image represents how the website looks on screen, the endless scroll coding allows the whole screen to be used with no need for a menu system.

Friday 10 January 2014

Week Plan: W/B 13/01/14 - A Comparison

On 20/12/14 (approx. 1 month before hand in) I made a plan to structure the last week in an emergency situation where the dissertation and other hand in items were not printed and bound.

In the interest of comparison and planning for the week ahead beginning Monday, I have updated the plan below.

 
Original plan 1 month ago (original post)
The dissertation aims to be finished by the week prior to this, however I am making a back up plan for the week of the hand in. The blogging entries will not change, it is a plan to blog something everyday anyway.

Monday
Compile all files ready to print
Print all research documents
Begin binding research documents
Blog

Tuesday
Bind research documents
Print and bind Dissertation
Blog


Wednesday
Print all exhibition items
Print beer labels & affix them to the bottles
Bind
Blog

Thursday
Complete Evaluation
Blog

Friday
Blog
Hand in all work
(have a craft beer at home)



New Plan

Monday
Finish looses ends on the essay
Print posters and flyers
Affix labels to the bottles& photograph on location
Emboss the printed mats
Blog

Tuesday
Print 1 copy as a proof
Compile digital mock ups of website
Ammend anything
Blog


Wednesday
Print 3 copies of dissertation
Read again and re-print if needed
Compile all materials to hand in
Blog

Thursday
Blog
Assess all work to hand in
Evaluation
 
Friday
Hand in

Blog
(have a craft beer at home)

Thursday 9 January 2014

The Brand Relationship Spectrum

When looking at the sources of a journal by F Guzman I discovered the book on the brand relationship spectrum which discusses four key aspects of a theory used by multi-brand houses. 




D Aaker, E Joachimsthaler.
Source:
http://www.iuc-edu.eu/group/sem1_L3/2013%20DNPBM/Lecture%2012%20Brand%20Relationship%20Spectrum.pdf